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%u9999%u6e2f%u9280%u884c%u5b78%u6703%u5e74%u5831%u4e8c%u25cb%u4e8c%u56dbThe Hong Kong Institute of Bankers Annual Report 202453Multimedia and PublicationsTo foster strong engagement with Members and key stakeholders, HKIB issues e-Newsletters twice a week, delivering timely updates on membership news, training programmes, and examination offerings, as well as latest happenings in the industry. The newsletter has a 54% open rate, which is 14% higher than the market average.As Hong Kong%u2019s key provider of professional training and a leading certification hub, HKIB supports Members%u2019 continuous learning and professional growth through Banking Today, a bilingual journal published every two months. The Journal features in-depth articles, expert insights, and institutional developments, serving as a trusted source of information for banking professionals and financial institutions both in Hong Kong and overseas. Each issue is accessible on the HKIB website, with the Cover Story freely available to the public.Media EngagementHKIB prioritises transparency and open, two-way communication with the public regarding its business updates and key initiatives. In 2024, HKIB issued six press releases and published 12 opinion pieces in Sing TaoDaily,allattributedtoCarrieLEUNG,ChiefExecutiveOfficer.Furthermore, HKIB conducted ten media interviews and hosted one media luncheon, facilitating in-depth dialogue. These ongoing media engagements underscore HKIB%u2019s role as a thought leader, its commitment to professional excellence, and help enhance understanding of HKIB%u2019s values and achievements.Networking ActivitiesRegular networking activities hosted by HKIB provide Members with a platform to socialise, exchange ideas, and expand their professional networks. Twice a year, New Member Events are held to introduce new joiners to HKIB%u2019s mission, vision, and comprehensive range of benefits and services. These gatherings also create an inclusive and welcoming environment for both senior bankers and new Members to connect, fostering a strong sense of community and encouraging industry-wide collaboration.%u591a%u5a92%u9ad4%u8207%u520a%u7269%u70ba%u4e86%u8207%u6703%u54e1%u548c%u4e3b%u8981%u6301%u4efd%u8005%u52a0%u5f37%u806f%u7e6b%uff0c%u5b78%u6703%u6bcf%u661f%u671f%u5169%u6b21%u520a%u8f09%u96fb%u5b50%u901a%u8a0a%uff0c%u53ca%u6642%u63d0%u4f9b%u6700%u65b0%u6703%u54e1%u8cc7%u8a0a%u3001%u57f9%u8a13%u8ab2%u7a0b%u3001%u8003%u8a66%u5b89%u6392%u548c%u884c%u696d%u6700%u65b0%u52d5%u614b%u7b49%u8cc7%u6599%u3002%u96fb%u5b50%u901a%u8a0a%u7684%u958b%u4fe1%u7387%u70ba54%%uff0c%u8f03%u5e02%u5834%u5e73%u5747%u9ad8%u51fa14%%u3002%u4f5c%u70ba%u9999%u6e2f%u5c08%u696d%u57f9%u8a13%u7684%u4e3b%u8981%u63d0%u4f9b%u8005%u53ca%u9818%u5148%u7684%u8a8d%u8b49%u4e2d%u5fc3%uff0c%u5b78%u6703%u900f%u904e%u6bcf%u5169%u500b%u6708%u51fa%u7248%u6b21%u7684%u96d9%u8a9e%u671f%u520a%u300a%u4eca%u65e5%u9280%u884c%u696d%u300b%uff0c%u652f%u63f4%u6703%u54e1%u7684%u6301%u7e8c%u5b78%u7fd2%u53ca%u5c08%u696d%u767c%u5c55%u3002%u8a72%u671f%u520a%u6db5%u84cb%u6df1%u5165%u6587%u7ae0%u3001%u5c08%u5bb6%u898b%u89e3%u53ca%u6a5f%u69cb%u52d5%u5411%u4f5c%u70ba%u9999%u6e2f%u53ca%u6d77%u5916%u9280%u884c%u696d%u5c08%u696d%u4eba%u58eb%u548c%u91d1%u878d%u6a5f%u69cb%u503c%u5f97%u4fe1%u8cf4%u7684%u8cc7%u8a0a%u4f86%u6e90%u3002%u6bcf%u671f%u5167%u5bb9%u5747%u53ef%u65bc%u5b78%u6703%u7db2%u7ad9%u67e5%u95b1%uff0c%u800c%u5c01%u9762%u6545%u4e8b%u5247%u514d%u8cbb%u958b%u653e%u4e88%u516c%u773e%u700f%u89bd%u3002%u806f%u7e6b%u5a92%u9ad4%u5b78%u6703%u4ee5%u900f%u660e%u5ea6%u70ba%u512a%u5148%u8003%u616e%u4e8b%u9805%uff0c%u4e26%u5c31%u696d%u52d9%u6700%u65b0%u767c%u5c55%u53ca%u4e3b%u8981%u8209%u63aa%u8207%u516c%u773e%u4fdd%u6301%u958b%u653e%u7684%u96d9%u5411%u6e9d%u901a%u3002%u65bc2024%u5e74%u5168%u8cf4%u884c%u653f%u7e3d%u88c1%u6881%u5609%u9e97%u5b78%u6703%u767c%u51fa%u516d%u4efd%u65b0%u805e%u7a3f%uff0c%u5728%u300a%u661f%u5cf6%u65e5%u5831%u300b%u520a%u767b%u4e8612%u7bc7%u8a55%u8ad6%u6587%u7ae0%u3002%u6b64%u5916%uff0c%u5b78%u6703%u63a5%u53d7%u4e86%u5341%u6b21%u50b3%u5a92%u63a1%u8a2a%uff0c%u4e26%u8209%u8fa6%u4e86%u6b21%u50b3%u5a92%u5348%u9910%u6703%uff0c%u9032%u884c%u6df1%u5165%u5c0d%u8a71%u3002%u6301%u7e8c%u806f%u7e6b%u5a92%u9ad4%u7a81%u986f%u5b78%u6703%u4f5c%u70ba%u601d%u60f3%u9818%u8896%u7684%u89d2%u8272%uff0c%u9ad4%u73fe%u5176%u5c0d%u8ffd%u6c42%u5353%u8d8a%u7684%u627f%u8afe%u4e26%u6709%u52a9%u516c%u773e%u66f4%u4e86%u89e3%u5b78%u6703%u7684%u50f9%u503c%u89c0%u548c%u6210%u5c31%u3002%u806f%u7e6b%u6d3b%u52d5%u5b78%u6703%u5b9a%u671f%u8209%u8fa6%u806f%u7e6b%u6d3b%u52d5%uff0c%u70ba%u6703%u54e1%u63d0%u4f9b%u793e%u4ea4%u3001%u4ea4%u6d41%u610f%u898b%u53ca%u62d3%u5c55%u5c08%u696d%u7db2%u7d61%u7684%u5e73%u53f0%u3002%u5b78%u6703%u6bcf%u5e74%u8209%u8fa6%u5169%u6b21%u65b0%u6703%u54e1%u6d3b%u52d5%uff0c%u5411%u65b0%u6703%u54e1%u4ecb%u7d39%u5b78%u6703%u7684%u4f7f%u547d%u3001%u9858%u666f%u4ee5%u53ca%u5168%u9762%u7684%u798f%u5229%u548c%u670d%u52d9%u3002%u9019%u4e9b%u805a%u6703%u4ea6%u70ba%u8cc7%u6df1%u9280%u884c%u5bb6%u53ca%u65b0%u6703%u54e1%u71df%u9020%u5305%u5bb9%u548c%u878d%u6d3d%u7684%u74b0%u5883%uff0c%u8b93%u5176%u5efa%u7acb%u806f%u7e6b%uff0c%u5f9e%u800c%u57f9%u990a%u5f37%u70c8%u7684%u4e92%u52a9%u610f%u8b58%uff0c%u4e26%u9f13%u52f5%u696d%u754c%u5354%u4f5c%u3002